Why Choose a Peri Peri Original Franchise?
Grilled chicken is easy to eat anytime, anywhere
Grilled chicken is quick and easy to prepare, with inexpensive ingredients and as an impulse purchase, largely unaffected by seasons or fashion
Grilled chicken delivers an excellent profit margin
Grilled chicken appeals to all age groups, particularly families, with children who are your future customers
People no longer want, or have time to cook
Grilled chicken is a mass market product, popular across all sectors of society
About Peri Peri Original
Be the family’s first choice for great tasting grilled chicken at the perfect price. Take pride in our company and its high quality products, innovative menu and customer service. Value and respect all our customers, franchisees and colleagues at every level of the organisation. Maximize profitability for all our franchisees and stores.
The Peri Peri Original is one of the UK’s leading grilled chicken delivery and take-away businesses. We have over 40 stores opened across the UK and many more opening soon. Our vision is to create a positive whereby our franchises generate profits in excess of the industry as a whole.
A dedicated team of experts will assist you at every stage of setting up your franchise. This starts with selecting and evaluating the right site and continues with the planning, building, recruitment, legal matters, training, purchasing of equipment and the development of your business.
This is the most important area of our business, lead by our Head of Operations. Our experienced Regional Managers and Trainers are on hand to ensure our franchisees deliver great food to our customers. They are also there to support and assist with marketing and everyday matters to ensure profits are maximised.
Regular Business Advice
At any time, you can make an appointment with the management team to seek his advice and suggestions on various aspects of running your business. Management experts come together to provide you with solutions for problems and queries to review further growth plans.
We assist you soon after the launch of the outlet to make certain that you do not face any operational difficulties. An experienced field manager from Head Office is appointed to supervise the staff and the product preparation methods in the outlet. We also provide you with any required technical or marketing support. Our aim is to hand you an efficiently running, hassle-free business.
Marketing is a very important part of ‘Peri Peri Original’ strategy. As well as activates designed to stimulate local markets, there is continuous national support in the form of major campaigns offering a range of special offers and deals. To communicate these deals, the company prints thousands of door drop leaflets per year.
Stores also benefit from a variety of national advertising, marketing and PR campaigns, along with assistance from ‘Peri Peri Original’ team in developing their own local marketing plans.
Choosing the right location
- Sufficient population within a 2.5 mile catchment area
- Rent payable should reflect the local area and project demand
- Full A5 planning consent or a good chance of obtaining the same
- Seven day trading without restrictions
- Good vehicle access for customers and delivery vehicles
- Store size should be around 700-1,000 sq ft
- 15ft minimum frontage
Things that really help
- Visibility for both vehicles and pedestrians with high movement
- Good socio-economic mix avoiding high unemployed areas
- Good retail mix
- Area for eating/take away
- Hospitals, offices, university, colleges
Things to be aware of
- Road barriers restricting access to a store
- Pedestrian areas
- Restrictive planning or covenants in the lease
- Poor lease terms
- High rent properties
- High business rates
- Sites in declining areas
- One-way system /dual carriageways